Sparkr | About Us

The knowledge sector

Knowledge organisations are not like other clients. They have governance structures that shape decisions. And sophisticated audiences that don't want to be sold to. These organisations have a responsibility that most companies don't: to keep a high quality of quality of public debate and decision-making. Sparkr exists to apply models from innovation and marketing to knowledge organisations that want to open their work to new audiences without losing their rigour.

Founding story

I'm Federico, a European citizen obsessed with one specific problem: the organisations that should shape our public debate are often the ones without the right tools to do so.
My background is slightly unusual. I didn't come to marketing, but from law, then tech. I've been involved in organisations trying to shape society since I was fourteen.
After working as a lawyer, I co-founded a fintech startup in 2017, scaled it across Europe, and sold it to a financial group. I believe the most advanced marketing and communications techniques shouldn't be just for tech companies. Bringing those techniques to organisations that use them to make a genuine impact is my mission. That mission is Sparkr.

Core Values

Our 3 promises

A DNA of problem-solving

Clients who work with us love our ability to solve their business problems. We apply a strategic approach that starts from your needs needs.

We’re small. So we always bring our A-team

Sparkr is deliberately small. We work directly with every client and every project is founder-led. The team is a curated group of specialists who have been working together for years.

Compliance meeting marketing

Most marketing professionals struggle with GDPR and complaince.The specialisation in data protection means our work is built around a compliance-first model from the start

TEAM

The people behind Sparkr

Federico Spiezia (Fede)

Strategy & Marketing

Federico works directly with every client — no handoffs. He combines senior marketing strategy, GDPR specialisation, and a decade of experience building digital products across Europe.

Phat Doan Minh (Yogi)

Design

Yogi is the artist behind most of the creations of Sparkr. His work is clean, modern and impactful.

Mohammed Umar

Builder

Experienced WordPress and Webflow developer, technically rigorous, the person who makes sure the infrastructure actually works.

Driving Change

How we’re committed to making an impact

Enabling talents to thrive at home

We know what it means having to relocate to chase the job of your dreams. So we built Sparkr to enable the best talents to work with us from no matter where they are in the world with salaries that recognise the quality of their work.

Diverse and inclusive by nature

We do our best to attract the most talented people, no matter their background, gender or sexual preferences.

Give back to protect our ecosystem

We give back by dedicating 5% of our time to organisations that aim at fostering peace, justice and strong institutions or engaging in climate action via DeNieweGever.