Sparkr Insights

An open-ended exploration into communication, marketing and design for the knowledge industry.

Where to find an edge as information turns to commodity

Where to find an edge as information turns to commodity

AI has commoditized information. Facts aren't a moat anymore. How you cut, package, and deliver knowledge is. Discover why the world's smartest companies are shifting from knowledge producers to knowledge-first businesses, and how to turn insight into competitive advantage.

Read further

Latest from the blog

Do you prefer audio?
Listen to our podcast episodes

The Right Marketing Mix for SMEs — Reed Hansen at Growth Architects

The psychology of presenting effectively - Lessons from a magician w Jimi Gibson

Building and Selling Micro-SaaS: Lessons from Indie Maker Ivan Homola