Podcast: Design is Marketing

March 21, 2024

EP 02 Combining product development and marketing with Anna Katarina Skogh

Anna Katharina Skogh, CMO of AudioDo, discusses the importance of audio in marketing and the challenges of targeting both B2B and B2C audiences. She highlights the growing issue of hearing loss and the need for technology to protect users' hearing. Anna also emphasizes the need for a clear vision and mission in startups, as well as the importance of balancing product development with marketing efforts. She shares insights on structuring a board of advisors and the role of humility as a board member.

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Chapters

00:00 Introduction and Background 01:03 B2B and B2C Marketing 06:34 Audio as a Marketing Channel 08:49 Segmentation and Measurement Challenges 12:28 Targeting Manufacturers of Audio Devices 14:04 Thought Leadership and Education 15:27 Balancing Product Development and Marketing 27:01 Investing in Startups 30:53 Challenges as a Board Member 31:56 Conclusion and Contact Information

Audio is becoming increasingly important in marketing, with the rise of podcasts and other audio content. In both B2B and B2C marketing, it is important to address the benefits for the target audience, whether in their professional or personal lives. Startups should focus on a clear vision and mission, and consider the balance between product development and marketing efforts. When structuring a board of advisors, it is important to have diverse expertise and to listen to the input of team members.

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