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In this episode, we discuss the must-have elemets to transfom any business website into a website capable of generating leads for your business. Based on 8 years of experience, we talk about the importance of defining the target audience and creating content that is specific and valuable to them. Then we look at how to create a clear user journey and a mobile-friendly, fast-loading website. Lasty we discuss the importnace of use-cases to show how your solution or product or service has solved problems for previous clients.

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Episode overview

In this episode: - How to use target adiences and user journeys to refine the structure of your website. - The way to design journeys that appeal to different kind of users. - Understanding th role of use cases to demonstrate the value of your product or service.

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EP 05 Content Marketing and User Engagement with Elena Montoya