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When your company manages multiple brands, it’s easy for things to get messy — fast. In this episode of Growth Architects, I break down how to maintain brand consistency across different sub-brands, business units, or products — without losing strategic clarity or confusing your audience.We also dive into how to design product experiences that drive adoption from day one, and what it really takes to successfully launch new products — from UX principles to positioning and internal alignment.Whether you’re scaling a product portfolio or managing multiple business lines under one umbrella, this episode gives you the clarity to move faster — without sacrificing coherence or user experience.Podcast: https://open.spotify.com/show/6ZlmLYuRsFu8A9DrwItCt8?si=c1aeb03cbed944d7Check my web design work: sparkr.co/workWork with me: sparkr.co

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Episode overview

EP 03 How to test new product features using the Amazon narrative with Rodney Trivangalo

EP 02 Combining product development and marketing with Anna Katarina Skogh

EP 01 The importance of customer interviews and community creation with Amanda Forssberg