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Most knowledge organizations produce work that matters. The problem is almost nobody sees it, and that's not an accident. It's the result of a model that was never designed to make research travel far. The iceberg model that think tanks were built on placed communication at the very tip of the operation. A white paper. A launch event. A press release. Then silence. For decades, that was considered enough. It isn't anymore. In this first solo episode, Federico Spiezia makes the case for why low visibility is not a communication failure. It is a structural one and fixing it requires a fundamental rethink of how knowledge organizations allocate their time, resources, and ambition. In this episode, Federico discusses: Why the iceberg model is broken by design and where it came fromWhat actually gets lost when communication is treated as an afterthought — from policy impact to funding conversationsThe 50-50 argument: why producing the work and making it reach people need to be treated as equally importantWho inside knowledge organizations needs to hear this and why the comms lead can't solve it alone This episode is part of In Evidence, a series on how impact-driven organizations can close the gap between the work they produce and the influence they actually have. You can learn more about Sparkr and the thinking behind this podcast here: ⁠www.sparkr.co/about

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Episode overview

What a climate think tank can teach everyone about audience engagement w Laurie Laybourn

How impact and influence are changing

The iceberg model of knowledge sharing