SPARKR PODCAST

The psychology of presenting effectively - Lessons from a magician w Jimi Gibson

September 9, 2025

If you're curious to dive into the behavioral aspects of storytelling, this episode is for you.My guest Jimi Gibson, now a successful marketeer and speaker at TEDx, started his career as a magician. The skills he has learned as a magician have been very powerful in his career and he's sharing them with us. Along the way, he mastered the art of grabbing attention and keeping it and today, he shares a framework you can apply to your presentations, outreach, and marketing.We dive into:- Jimmy’s journey from performing magic to building digital strategies- The 5 pillars of communication: promise, passion, villain, direction, success- Why curiosity is the secret ingredient for engagement- How to use storytelling to sell ideas, products, or services- Simple tweaks that make public speaking more impactful- The role of social proof in outreach and conversionIf you’re a business owner, marketer, or leader looking to sharpen your communication and make your presentations unforgettable, this episode is for you.🚀 Want help designing a site that communicates your value clearly?👉 https://sparkr.co

Episode overview

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