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If you're curious to dive into the behavioral aspects of storytelling, this episode is for you.My guest Jimi Gibson, now a successful marketeer and speaker at TEDx, started his career as a magician. The skills he has learned as a magician have been very powerful in his career and he's sharing them with us. Along the way, he mastered the art of grabbing attention and keeping it and today, he shares a framework you can apply to your presentations, outreach, and marketing.

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Episode overview

EP 03 How to test new product features using the Amazon narrative with Rodney Trivangalo

EP 02 Combining product development and marketing with Anna Katarina Skogh

EP 01 The importance of customer interviews and community creation with Amanda Forssberg