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Where should small and medium businesses really start with marketing?In this episode of Growth Architects, I talk with Reed Hansen, a marketing strategist who helps SMEs build strong, realistic marketing foundations — without wasting money on the wrong channels.We break down what actually works when you’re trying to grow a business in a crowded market, and how to combine strategy with execution for lasting results.We discuss:How to choose the right mix of marketing channels for your businessThe difference between Google Ads and Meta Ads (and when to use each)How your website builds trust and credibilityWhy your Google Business Profile matters more than you thinkHow to differentiate yourself in a saturated marketDoing too much for marketing and nothing works? Then this episode brings it back to clarity, structure, and strategy.🚀 Build a website that converts and amplifies your marketing:👉 https://sparkr.co👉 Reed Hansen on Linkedin: https://www.linkedin.com/in/reedhansen

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Episode overview

The Right Marketing Mix for SMEs — Reed Hansen at Growth Architects

The psychology of presenting effectively - Lessons from a magician w Jimi Gibson

Building and Selling Micro-SaaS: Lessons from Indie Maker Ivan Homola