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Where should small and medium businesses really start with marketing?In this episode of Growth Architects, I talk with Reed Hansen, a marketing strategist who helps SMEs build strong, realistic marketing foundations — without wasting money on the wrong channels.We break down what actually works when you’re trying to grow a business in a crowded market, and how to combine strategy with execution for lasting results.We discuss:How to choose the right mix of marketing channels for your businessThe difference between Google Ads and Meta Ads (and when to use each)How your website builds trust and credibilityWhy your Google Business Profile matters more than you thinkHow to differentiate yourself in a saturated marketDoing too much for marketing and nothing works? Then this episode brings it back to clarity, structure, and strategy.🚀 Build a website that converts and amplifies your marketing:👉 https://sparkr.co👉 Reed Hansen on Linkedin: https://www.linkedin.com/in/reedhansen

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Episode overview

EP 15 Finding the Right Platform to Build Your Website for Course Creators and Learning Companies

EP 14 Creating An Engaging B2B Website with Elisabet Innala

EP 13 Engage, Inspire, Support: Marketing Strategies for Non-Profit Growth with Carly Shutes