PODCAST

EP 01 The importance of customer interviews and community creation with Amanda Forssberg

User experience is crucial in both B2B and B2C sales, and companies should strive to provide a high level of user experience regardless of the target audience. Customer development and user interviews are essential for understanding user needs and creating products and services that meet those needs. Tactics and experimentation are key in marketing, and a structured approach to testing and iterating can help identify successful strategies. Collecting participants for customer interviews can be done through targeted outreach and framing the request as an opportunity for knowledge sharing. Cross-functional collaboration and accountability are important in small companies to ensure effective problem-solving and decision-making. Transforming customers into raving fans requires providing superior customer service, nurturing relationships, and creating a sense of community.