WordPress v Wix v Webflow: what platform for your website?

From Wix to WordPress's customization, and finally embracing Webflow. Each platform offered distinct advantages. Let's have a look at them together.

WordPress v Wix v Webflow: what platform for your website?

Crafting a website isn't just about aesthetics; it's the foundation for establishing your online presence. The choice of platform significantly influences the ease, appeal, and functionality of your digital space. While the landscape of web development offers various options, selecting the right platform involves considering crucial factors like user experience, search engine optimization (SEO), site speed, and maintenance. As a web design enthusiast and founder of Sparkr, a budding web design agency, I've navigated through different platforms to enhance our online presence and share my journey to aid those seeking their digital foothold.

Starting off: Wix Encounter

Three years ago, when Sparkr emerged into the digital realm, I originally launched with Wix. I had used it already before and I needed something fast. Wix was my initial choice due to its speed and the array of integrated functions it effortlessly offered. It ensured a consistent appearance, making our online home look polished.

However, Wix had limitations that became evident over time. The platform constrained creativity and customization, leaving us with a sense of déjà vu; our site seemed familiar in an overcrowded digital space. Moreover, some pleople say Wix is not good for SEO. Some people say it doesn't matter. I'll leave it up to you to dive deeper into it.

Pros of Wix:

  • it's fast
  • it offers many integrated functions
  • it ensures a consistent look and feel

Cons of Wix

  • it's limited in what you can do
  • websites built with Wix have a feel of déjà vu
  • some says it's not great for SEO - I don't know

Full customisation: WordPress

Transitioning from Wix to Wordpress opened doors to extensive customisation. The flexibility of WordPress aligned seamlessly with my evolving design skills, allowing me to infuse our website with innovative features. All in all WordPress offers a lot of flexibility for people who come from different backgrounds. It's like building with lego, thanks to all the plugin t offers.

Yet, as the site expanded, managing WordPress became intricate. Navigating through numerous plugins often felt like untangling a web; it's customizable but increasingly convoluted. While the platform offers autonomy and a vast library of themes and plugins, it gradually resembled a patchwork quilt – diverse and functional but slightly disorienting.

Pros of WordPress:

  • it's extremely customizable
  • the platform is free - even though many themes and plugins are not
  • full independency, full autonomy

Cons of WordPress:

  • the many plugins risk to create a patchwork
  • it's clunky
  • all in all, the cost of theplugins adds up

The new launch: embracing Webflow

This November marked a significant milestone for Sparkr - the launch of our revamped website. This time, the choice was Webflow. Having prior experience with the platform on some previousprojects, I found myself enamored by Webflow's cohesive system. With everything seamlessly integrated into one place, Webflow is consistent, making web development an intuitive and enjoyable experience.

However, Webflow, like any platform, comes with its set of considerations. The dependency on the platform raises a slight vulnerability - if Webflow encounters issues, our site might suffer. And while it's not free, the cost of Webflow subscription, in my case, turned out to be more economical than all the expenses associated with WordPress, including plugins like Elementor.

Webflow emerged as a revelation, prompting me to recommend it fervently to every potential client. Its user-friendly interface, powerful features, and comprehensive support far outweigh the few limitations it carries. For Sparkr, the move to Webflow revolutionized our web development approach, enhancing both the site's aesthetics and functionality while streamlining the development process.

Pros of Webflow:

  • very powerful functionalities
  • a more intuitive interface than Wordpress
  • an amazing "academy", ie the repository of info to do stuff

Cons of Webflow:

  • it's a full-proprietary platform, so you depend on the platform
  • it's not for free, even though it's cheaper than many options


Navigating through Wix, WordPress, and finally settling with Webflow in developing Sparkr's website has been a transformative journey. As for many things, it's important that you pick what's right for your company.

Each platform presented its set of advantages and challenges. Wix showcased speed and basic functionality, while WordPress boasted extensive customizability. However, it was Webflow that truly encapsulated the essence of streamlined web design and development.

For a successful website the choice of platform is pivotal. Webflow's amalgamation of powerful features, user-friendly interface, and exhaustive resources makes it a compelling choice for anyone seeking an elevated web development experience.

You may also like

9 WordPress Plugins That Helped Me Skyrocket My Website Traffic

The ROI of UX design: data from our report

Is Webflow a Good Platform for Launching Websites?

Read further

Everything to Launch A Website On Webflow

Everything to Launch A Website On Webflow

Read post
Web Design Trends for Small Business Owners in 2024

Web Design Trends for Small Business Owners in 2024

Read post
How much does it cost to launch a website

How much does it cost to launch a website

Read post

The latest news on web design and marketing

Receive insight in the latest trends, tricks and analysis on web design and marketing. No spam.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.