Brand creation and positioning for SVO

We helped SVO create a brand that balances technology and sustainability, refining their positioning, messaging, and visual identity to establish trust and clarity.

Back to Portfolio Brand creation and positioning for SVO

Building a Brand That Bridges Technology and Sustainability

SVO is a cryptocurrency associated with Svantero, an investment fund, designed to enable users to invest in sustainability projects. Their challenge was to create a brand that conveyed a connection to technology without feeling overly technical while also emphasizing sustainability.

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Our Approach

At Sparkr, it's our idea that branding isnot just colours and a logo, but as a tool to define the core identity of a company. Our process with SVO began by working together to establish key brand elements: their target audience, the problems they solve, and what differentiates them from competitors. We conducted market research and developed a positioning strategy, key messaging, and brand identity.

Below is a break-down of the process we followed:

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A break-down of the process we followed for the brand creation of SVO

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Strategy Development

Once we gathered insights, we crafted an initial strategic direction, ensuring it aligned with SVO’s business goals and vision. Our role at Sparkr is not to replace the business's decision-making but to provide expert consultation, research, and best practices, drawing from firsthand entrepreneurial experience. With the strategic foundation in place, we created the visual assets, including the logo, color palette, typography, and branding guidelines, ensuring consistency across different mediums.

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Creative development

The branding guidelines translated the strategic brief into a cohesive visual and messaging framework. For SVO, we designed a brand that subtly hints at technology while maintaining a strong, trustworthy connection to sustainability. More than just a document, branding serves as a foundation for broader strategic initiatives. Once the branding guidelines were finalized, we worked with SVO to determine how they would influence marketing, social media, and website design.

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