PODCAST

EP 13 Engage, Inspire, Support: Marketing Strategies for Non-Profit Growth with Carly Shutes

Non-Profit Marketing Dynamics: Non-profits can benefit significantly from adopting commercial marketing practices to enhance their operations and outreach. Website Importance: A well-designed website acts as a crucial tool for non-profits, serving as a "shop window" that builds trust and communicates the organization's impact to various audiences. Storytelling and Impact: Sharing real-life stories and demonstrating the tangible impact of the organization's work are key strategies for building trust and engaging supporters. Audience Segmentation: Non-profits need to effectively communicate with diverse audiences, including beneficiaries, volunteers, and donors, each requiring tailored messaging. Strategic Investments: Even with limited budgets, strategic investments in marketing and communication tools, such as phased website updates, can yield significant returns in terms of donations and volunteer support.

EP 12 Everything you need to know on landing pages with Jenny Shymon

• Crucial Role of Landing Pages: Landing pages are essential for B2B companies to generate leads and convert potential customers. • Tailored Messaging: Tailor landing pages to different customer segments with clear and concise messaging for higher effectiveness. • Rating Websites Matter: Websites like Capterra can significantly help build brand reputation and influence purchasing decisions. • Softer Conversion Goals: Consider using softer conversion goals, such as email sign-ups and webinars, to educate and engage potential customers. • Quality over Quantity: Focus on the quality of reviews rather than just the number of stars on rating websites to build trust and credibility.

EP 11 Websites That Resonate With Users: Realigning Your Goals and Audience with Thelma Dhlovu

Websites as Lead Generation Hubs: Websites are crucial for attracting and converting leads, serving as the cornerstone of effective marketing strategies. Resonance Over Aesthetics: A successful website should prioritize resonating with the audience over merely being visually appealing, ensuring it meets their needs and expectations. Continuous Improvement: Regular updates and realignment based on user feedback and performance data are essential to keep the website relevant and effective. Educational Content: Integrating educational elements into website content helps to inform and engage the audience, positioning the brand as a thought leader. Rebranding for Realignment: Periodic rebranding can help a business stay aligned with its evolving goals and target audience, ensuring sustained relevance and impact.

EP 10 Product-Led Growth and B2B Marketing with Tina Fisher

User Engagement is Key Tina Fisher emphasizes the importance of prioritizing user engagement in product development, highlighting strategies such as incentivizing user actions to drive retention and platform growth. Overcoming Bias in Investment The episode sheds light on the challenges faced by female entrepreneurs in overcoming gender biases in investment decisions, offering valuable insights into navigating the investor landscape. Tailored Marketing for Persona-Based Outreach Learn how Intix employs persona-based marketing strategies to effectively reach diverse stakeholders within the fintech sector, offering valuable lessons for targeting specific audience segments. The Power of In-Person Events Discover the unexpected effectiveness of in-person events in generating awareness and leads within the fintech industry, providing marketers with a fresh perspective on event marketing strategies. Holistic Approach to User Journey Gain insights into Tina's holistic approach to understanding the entire user journey in marketing and product development, offering practical strategies for optimizing user experience and driving success in fintech ventures.

EP 08 Eight Proven Gamification Tactics You Can Use Right Now

- Gamification is a technique used to increase engagement and successful conversion towards desired actions. - There are eight main pillars of gamification: meaningful journey, sense of accomplishment, creative process, ownership, social influence, scarcity, unpredictability of reward, and loss avoidance. - Successful companies like LinkedIn and Duolingo have effectively used gamification techniques to engage users and create successful platforms. - Balancing white hat techniques (appealing to positive motivations) and black hat techniques (appealing to negative motivations) is important in gamification. - Gamification can be applied to various industries and can revolutionize the user experience.